InicioLA REGIÓNMedioambienteSERNAP lanza campaña de conservación para las Áreas Protegidas

SERNAP lanza campaña de conservación para las Áreas Protegidas

Con el objetivo de revalorizar las áreas protegidas para Bolivia, la Unión Europea junto al Servicio Nacional de Áreas Protegidas, dependiente del Ministerio de Medio Ambiente y Agua (MMAyA) lanzó la campaña “La conservación, una garantía para la vida y el desarrollo”, que pretende apoyar la política boliviana de conservación sostenible de la biodiversidad y promover la gestión compartida y el desarrollo económico de las comunidades que las habitan.


El plan de acción de la campaña se centrará en promover actividades de coordinación interinstitucional para sensibilizar a la sociedad civil y a los actores sectoriales, con respecto a la protección de la biodiversidad y el desarrollo sostenible; apoyar la difusión del modelo de conservación con desarrollo, revalorizando el rol de las áreas; asistir en la difusión de la idea de parques con gente y para la gente, promoviendo los procesos de participación social en el marco de la gestión compartida; y socializar en los diversos públicos meta los objetivos, resultados, actividades y productos del Programa vinculados a la conservación sostenible de la biodiversidad.

Como parte del lanzamiento, se presentó el primer corto audiovisual en 3D Maravíllate tú también –promocionando la región amazónica de Bolivia–, que forma parte de una serie de documentales de varias áreas protegidas del país que están siendo producidos de manera conjunta por el SERNAP y el Programa de Apoyo a la Conservación de la Biodiversidad (PACSBio) de la Unión Europea.

Para estar a tono con el avance tecnológico internacional, la campaña también contempló la presentación de una aplicación, con un código QR, que permite desplegar una Guía de Áreas Protegidas, para promocionar la información turística del país y que es apta para cualquier celular inteligente. Dicha aplicación, que será instalada en diferentes puntos turísticos y aeropuertos, permitirá al visitante obtener datos sobre rutas de visita a las áreas protegidas, transporte, alimentación, senderos y características específicas acerca de especies, flora y fauna de las regiones.

El Programa PACSBio de la Unión Europea se implementa bajo la modalidad de Apoyo Presupuestario Sectorial (APS), con procedimientos de gestión centralizada, inserto al sistema de finanzas públicas de Bolivia, orientado tanto a las áreas de carácter nacional, departamental, municipal, como a las posibles áreas de conservación comunitarias que pudieran surgir de visiones de gestión territorial indígena originario campesinas. El Programa ejecutará, hasta 2016, un total de 18 millones de Euros.

 

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